These marketing efforts deliver authentic, aspirational experiences and lifestyle content that drive long-term loyalty and engagement.
Through our recognized leadership position, deep relationships and history of mutually beneficial partnerships, we believe we have become a partner of choice for influencers worldwide, leading to a competitive advantage. We have built a large community of influencer and brand partners, including thousands of micro-influencers, as well as some of the most influential social media celebrities in the world. We are recognized as a pioneer and a leader in social media and influencer marketing. Our powerful brands and innovative marketing strategy connect with the Millennial and Generation Z demographics.
Revolve clothing company full#
Illustrating the efficacy of our data-driven merchandising, in 2022, approximately 85% of our net sales were at full price, which we define as sales with a price of not less than 95% of the full retail price. Our approach facilitates constant newness, with over 1,500 new styles launched per week on average in 2022. We have complemented these efforts with an organization built from the ground up to make decisions in a data-first, customer-centric way. Our proprietary technology leverages data from a vast net of styles, attributes and customer interactions to create a strategic asset of hundreds of millions of data points. To improve on the merchandise offerings of traditional retail, we have built a custom, proprietary technology platform to manage nearly all aspects of our business, with a particular focus on developing sophisticated and highly automated inventory management, pricing and trend-forecasting algorithms. We believe that our model, which is more targeted than department stores or mass-market online retailers and provides a greater selection and access than specialty retailers, allows us to more effectively serve consumers. Our co-chief executive officers founded REVOLVE in 2003 with the vision of leveraging digital channels and technology to transform the shopping experience, offering a scaled, one-stop destination for youthful, aspirational consumers. Through 20 years of continued investment in technology, data analytics and innovative marketing and merchandising strategies, we have built a powerful platform and brand that we believe is connecting with the next generation of consumers and is redefining fashion retail for the 21st century. Our dynamic platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers and over 1,000 emerging, established and owned brands.
As a trusted premium lifestyle brand and a go-to online source for discovery and inspiration, we deliver an engaging customer experience from a vast yet curated offering totaling over 90,000 apparel and footwear styles, as well as accessories and beauty and home products. REVOLVE is the next-generation fashion retailer for Millennial and Generation Z consumers.
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